Privacy Policy

Effective Date: 27 May 2025

Applies to: https://fronto.shop

At FRONTO, your privacy matters. We are committed to handling your personal information responsibly and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Information We Collect

1.1 Information You Provide

We may collect the following personal data when you use our website or make a purchase:

- Contact Information: Your name, email address, and (if provided) phone number.
- Billing Details: Payment information and billing address (processed securely via our payment providers).
- Account Data: Login credentials and purchase records.
- Support Records: Information shared during your interactions with our customer service.

1.2 Information We Collect Automatically

When you browse our website, we may automatically collect:

- IP Address and general location data.
- Browser and Device Info: Such as device type, operating system, and browser version.
- Cookies and Tracking Data: To help us understand website performance and user behaviour.

2. How We Use Your Data

Your data is processed for the following purposes:

- To process and fulfil your order, including digital delivery and payment verification.
- To communicate with you, including customer support and order updates.
- For marketing, we may send promotional content if you’ve given consent (you can unsubscribe at any time).
- To improve our services, using analytics and feedback to refine user experience.
- To comply with legal obligations, such as fraud prevention or tax compliance.

3. Who We Share Your Data With

We do not sell or rent your personal data. We only share your data with:
- Trusted third-party services, such as payment gateways (e.g., Stripe, PayPal) or hosting providers, for operational purposes.
- Legal authorities, if required by law or to enforce our terms and prevent fraud.

4. How We Protect Your Data

We implement robust security measures including:

- SSL encryption for secure transmission.
- Access controls to limit who can view personal data.
- Regular audits and platform updates to prevent breaches.

5. Data Retention

We retain your personal data only as long as needed for:

- Order processing and service delivery.
- Accounting and tax compliance.
- Resolving disputes or enforcing our agreements.

Once data is no longer required, it is securely erased or anonymised.

6. Your Rights

As a UK resident, you have the right to:

- Access the personal data we hold about you.
- Rectify inaccurate or incomplete information.
- Erase your data in certain circumstances.
- Restrict or object to specific uses of your data.
- Data portability – request your data in a readable format.
- Withdraw consent where we rely on consent to process data.

To exercise any of these rights, contact us at support@fronto.shop.

7. Cookies and Analytics

We use cookies to enhance functionality, analyse site traffic, and personalise content. You can modify cookie settings in your browser. For more detail, see our Cookie Policy.

8. Updates to This Policy

We may occasionally revise this Privacy Policy to reflect updates in legal obligations or operational changes. The latest version will always be available on our website.

9. Contact Us

Questions or concerns? Reach us at:
📧 support@fronto.shop

📍 FRONTO, Acton, London, W3 6BG, UK